How many you got out so far this month?
At the first dealership for which I worked, our desk manager (the guy that shafts the salesman with presenting a low trade figure and a high payment to the customer) would tell us, "The only time you should not T.O. is when the customer is burning rubber off the lot screaming curse words at you and giving you the finger." Seems a little extreme, doesn't it? Well, believe it or not, it happened once or twice to me, and some salesmen would ensure it happened just to get out of a T.O. But, that's irrelevant.
Any salesman who isn't a greenpea can pretty much assess their chances of selling a customer a car within the first half hour of the sales process. For instance, if the customer doesn't want to drive the car, and doesn't want to see any numbers, chances are they're just there to kick tires and generally waste the salesman's time. There are also times when a customer is VERY adamant about NOT driving and NOT getting a price. A reasonably coherent salesman can pick up on this quickly. But, none of that matters when it comes to the 100% T.O. rule.
I can understand from management's point of view that they want to ensure all means possible to sell the customer a vehicle are exhausted prior to them leaving. But if the customer, as aforementioned, is wasting the salesman's time, what is he/she going to do with the manager's time? There are just those times when even a high-grossing manager can't make chicken soup out of chicken sh*t. Yet, when the salesman lets a bog (bogus customer) go without a T.O., management will usually throw a hissy fit.
The problem is this happens more and more in today's automotive market. People are so afraid to spend money that they will visit a dealership 5 or 6 times before they 1) see what they want 2) can afford what they want or 3) actually have the cojones to screw the salesman out of a good commission by asking for a $4,000 price concession. Now honestly, why go ape over that if you know it's more commonplace than to sell a customer on the first try?
I know, I know...it's all about the numbers. I've taken my share of training classes and watched videos enough to know that typically between 10-12% of people buy on their first visit. I know the chances of selling a Be-Back are around 50% on their second visit. I know referrals and repeats are around 2/3 chance of selling. But my gripe is, management knows the numbers, so why make the salesmen go miles out of their way to T.O. of the 90% of the people that won't buy the first time no matter how good the salesman is?
I've even had customers (who didn't buy the first time) flat out tell me they didn't want to speak to a manager because managers tend to push too much. I guess that's different for each dealership's actual sales process, but that tends to be true. The days of twisting arms and throwing keys on the roof are gone.
I part with 2 final thoughts, then your cartoon...
1) Customers - Like I said earlier, please let the salesman stay out of hot water and at least shake the manager's hand.
2) Salesmen - Take a moment to reflect on how many times you felt a T.O. was a waste of time for both you and your manager.






